We provide next generation personal safety technology, currently targeting college and university campuses. Our product, called the POM, is a keychain-sized personal safety device that instantly connects students and faculty with the campus police, 911 or their closest friends and family. The POM is Bluetooth connected to a smartphone and, at the push of a button, signals live GPS location, profile information and initiates a two-way voice call with the nearest dispatcher. This eliminates any unnecessary fumbling with a phone to unlock, scan through a contact list or leaf through pages of apps to find an app. Discretely activate the POM in your pocket or purse and get the help you need without diverting your attention from the situation or tipping anyone off.